We were there. We remember it all too well.

"Swift Store logo with text 'Long Live the Magic', featuring decorative script and a pink and gold color scheme."

Our story

It all begins with an extra ticket to a concert… the 1989 Tour at the Levy’s Stadium in Santa Clara. That was the night we became Swifties. Ever since, we have been following Taylor and supporting the Chairman of The Tortured Department.

After enjoying the Eras Tour and sharing with so many Swifties, we knew we wanted to create products inspired by the loudest woman any town has ever seen, and we hope you love our designs as much as we have loved creating them.

Colorful pop art style illustration of a person wearing sunglasses, "TS 1989" text in bold behind.
Concert audience with a heart hand gesture, large stage, and text overlay "LONG LIVE ALL THE MAGIC WE MADE."